Ready to expand your marketing reach and supercharge your sales? Omnichannel marketing is the solution to drive your business forward! You can expand your business’s reach and drive more revenue by reaching customers with omnichannel marketing. This post will introduce you to the top 10 omnichannel marketing tools. Learn why they help build brand awareness and launch successful campaigns. These examples will demonstrate how omnichannel marketing can help you grow your customer base over time.
So, let’s dive into omnichannel marketing tools and discover how they can help you achieve your business goals faster!
Best Omnichannel Marketing Tools in 2023
1. OmniEngage
If you want to connect with customers across various channels and boost your revenue, look no further than OmniEngage.co. This recently launched platform is designed to be user-friendly and offer excellent value for money. With pre-built workflows, you can quickly get started and customize them to fit your needs. Whether you need to generate leads, cross-sell products, or retain customers, OmniEngage has got you covered.
By using OmniEngage, you can also automate repetitive tasks like sending follow-up emails or reminders. Additionally, you’ll have access to granular-level data to track campaign performance and continuously optimize your marketing efforts. With OmniEngage, growing your business and increasing your ROI has never been easier. Sign-up free!
2. Emarsys
Emarsys is a customer-centric marketing automation tool. With data management, segmentation, personalization, and campaign automation features, Emarsys helps you focus on bottom-of-the-funnel leads. It also gathers valuable insights on customer behavior, preferences, and interactions across multiple channels. Using Emarsys’ customer-centric attribution, you can easily identify which campaigns and channels are driving the most engagement and revenue.
What sets Emarsys apart from other marketing automation tools are its predefined automated workflows. These workflows are designed to tackle specific challenges, such as abandoned browse, leads re-engagement, or leads likely to go cold. Additionally, Emarsys offers product-based flows like price-drop and back-in-stock notifications, making it an ideal choice for businesses with e-commerce operations. With Emarsys, you’ll have everything you need to boost engagement, drive revenue, and build a loyal customer base.
3. Klaviyo
Klaviyo allows businesses to create and manage email campaigns while also building automated workflows based on customer behavior. But what really sets Klaviyo apart from its competitors is its deep ecommerce integrations with Shopify and Magneto. It also offers email and SMS marketing capabilities.
Klaviyo’s analytics dashboard provides a clear overview of campaign tracking and the distribution of marketing messages. With Klaviyo, you’ll have everything you need to create effective email campaigns that engage customers and drive revenue.
Best for Email Automation
Automated emails offer a personalized touch to messages for customers that enhances their relevance and effectiveness. This approach saves time and resources in contrast to manual outreach while keeping a consistent brand message. Targeting specific customer segments through emails boosts the likelihood of conversions.
4. DotDigital
DotDigital platform offers a comprehensive suite of automation tools that enable creating campaigns and tracking data attribution across multiple channels. The platform classifies users into three categories: inactive, lapsing, and active, and further refines lapsing users into high potential and those needing nurturing.
With graded funnel opportunities data, businesses can get a better understanding of sales opportunities. Moreover, the customer dashboard presents users segmented by recency, frequency, and monetary value. So you can design your email campaigns according to their preferences.
5. Sendinblue
Sendinblue empowers businesses to effortlessly create and oversee automated messaging campaigns across email, SMS, and chat. The platform offers the flexibility to modify existing marketing automation workflows and boasts an array of pre-built workflows such as abandoned cart recovery, welcome series, lead nurturing, and re-engagement.
With its powerful capabilities, Sendinblue enables businesses to effectively manage customer relationships.
Best Mobile First Tools
Embracing a mobile-first marketing strategy is crucial to expanding reach, especially with the growing number of mobile users. Furthermore, leveraging app and push notifications can deliver a more personalized experience, which leads to improved engagement rates. With the help of in-app analytics, businesses can gain detailed insights into user behavior, which can inform better marketing strategies.
6. MoEngage
As a mobile-first customer engagement platform, MoEngage empowers businesses to create highly personalized messaging campaigns across multiple channels. With MoEngage, users can create campaigns for push notifications, in-app messaging, SMS, email, and web push.
The platform offers advanced personalization features, such as dynamic content, user segmentation, and behavioral triggers, that enable marketers to deliver relevant and targeted messages to their audiences.
7. Braze
Braze provides marketers with the ability to create dynamic message content within their campaigns. Additionally, its AI-powered recommendation engine selects the best channel for each message based on a customer’s behavior, preferences, and engagement history.
The platform also conducts automatic A/B tests on different messages and channels to ensure optimized delivery.
Best for Web Engagement
Web engagement platforms facilitate a personalized browsing experience for users based on their behavior. Analyzing and optimizing user journeys can lead to improved conversion rates. Web engagement also allows for the unification of customer experiences across various channels, resulting in seamless user communication.
8. Bloomreach
Bloomreach offers a range of e-commerce solutions, including product recommendations and personalization. With robust search capabilities such as predictive search and faceted search, businesses can provide customers with an intuitive and personalized search experience.
The platform also features advanced tracking and distribution tools, including A/B testing, campaign analytics, and cross-channel attribution, enabling businesses to monitor and visualize the performance of their marketing campaigns. These tools facilitate message distribution across multiple channels, optimizing the customer experience.
9. Insider
Insider provides a robust solution for web engagement, empowering marketers to create highly personalized campaigns that reduce bounce rates. The platform’s predictive capabilities allow businesses to gain a deeper understanding of customer behavior.
Additionally, the unified dashboard offers a 360-degree view of customers, making it easy to manage all marketing channels from one place. With Insider, businesses can streamline their marketing efforts and provide a seamless experience to customers
Best Customer Data Platforms
Customer Data Platforms (CDPs) offer a centralized solution for unifying data from multiple sources, creating a comprehensive view of customers. By accumulating customer preferences and behavior in one place, businesses can gain valuable insights and make data-driven decisions. CDPs also provide robust analytics capabilities, empowering businesses to improve their marketing strategies and ultimately drive better results.
10. Iterable
Iterable is a comprehensive platform that collects, manages, and activates customer data across multiple channels in real-time. With seamless integration to various data sources and tools such as web analytics, mobile app analytics, CRM systems, social media, and more, businesses can easily gather and analyze data on customer behavior and preferences. This real-time data empowers marketers to create personalized and effective campaigns, leading to improved customer engagement and satisfaction.
Conclusion
To sum up, you can significantly increase your revenue and boost sales with omnichannel marketing tools. Email automation helps you efficiently communicate with your customers and drive engagement. A mobile-first approach ensures that your messages reach customers on their preferred device. Web engagement tools personalize their experience and make it more meaningful. CDP tools offer invaluable insights into customer behavior. With these tools, you can position your business for success and stay ahead of the competition. Sign Up Free for Omniengage.co to leverage each touchpoint across web, SMS, email, Facebook messenger and Whatsapp.
