Are you looking for a way to stay connected with your customers and offer personalized, real-time messaging experiences? Messaging campaigns like SMS, WhatsApp, Facebook Messenger, Telegram and others might be the answer! Having a mobile-first approach allows customers to get immediate results wherever they are consuming content. Fortunately, messaging apps provide an incredibly effective channel that optimizes marketing across channels by fostering conversations, deepening customer relationships, and better understanding user behaviour. In this blog post, we will explore why messaging app campaigns matter in omnichannel marketing and how they can greatly impact growing your business effectively.
How do messaging app campaigns boost engagement rates and improve conversions?
Using messaging app campaigns in your marketing strategy can yield valuable outcomes, ranging from improved customer engagement to increased conversion rates. Here are some outcomes you can achieve as a marketer:
1. Achieve higher engagement rates than single channels
SMS has an open rate of around 98% (mobile squared), significantly higher than email marketing. This indicates that your messages are more likely to be seen and engaged with when sent through messaging apps.
2. Improve customer service from quick response times
Companies like Zappos and Nordstrom have successfully integrated messaging apps like WhatsApp and Facebook Messenger into their customer service. This has led to quicker response times, increased customer satisfaction, and positive word-of-mouth.
3. Make targeting with personalized content possible
Airbnb uses messaging apps to send personalized recommendations to users based on their travel history and preferences. This personalization has led to a 10% increase in booking rates, as reported by the company.
4. Save money with cost-efficient marketing which enhances ROI
The cost per acquisition (CPA) for messaging app advertising is often lower. So if you use traditional traditional digital channels like Facebook or Google Ads you are likely spending much more than using Facebook messenger ads. Messaging app campaigns are thus a cost-effective option for marketers.
5. Reduce cart abandonment for better conversions
Brands like H&M and ASOS have implemented shopping and checkout processes within messaging apps reducing cart abandonment rates by providing a seamless purchasing experience to customers.
6. Meet customers through viral marketing opportunities
Platforms like WhatsApp and Telegram allow users to easily share content with their contacts. Creative and engaging content can quickly go viral and reach a broad audience. Your client handling team should be ready to receive requests that come through these channels with messaging apps.
When should you integrate messaging apps into your marketing campaigns?
Automated responses reach when you can’t to scale your marketing
To maximize the benefits of messaging apps, automation is critical. It helps in delivering personalized content at scale and maintaining consistency.
H&M uses chatbots on their facebook shop on Facebook Messenger to automate responses to common customer queries, such as checking product availability or tracking orders. This automation allows them to handle a high volume of inquiries efficiently.
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According to a study by Chatbots Magazine, businesses that implement chatbots in their messaging apps can reduce customer service costs by up to 30%. This demonstrates the cost-saving potential of automation.
Regular updates are communicated promptly through the messaging app campaigns
Regular updates shared through messaging apps serve as the method to improve your brand’s communication. They keep your audience informed, engaged, and excited about what’s happening in your brand’s world. Think of it as a lively conversation between your brand and your readers.
From announcing new product launches and limited-time offers to sharing insights, updates, and even celebrating milestones, these updates build anticipation and trust. Your readers become part of an ongoing dialogue. You can also reward them with loyalty points!
Ways to integrate social media messaging apps into your marketing campaigns
- Customer Support: Provide real-time customer support, answer inquiries, and resolve issues quickly through chat, reducing response times and improving customer satisfaction.
- Order Updates: Keep customers informed about the status of their orders, shipping updates, and delivery times, offering a seamless shopping experience.
- Personalization: Use customer interaction data to better personalize content, increasing the chances of conversion.
- Appointment Scheduling: Allow customers to schedule appointments or bookings through messaging apps, simplifying the process and reducing no-shows.
- Feedback and Surveys: Collect feedback and conduct surveys through chat to gauge customer satisfaction and gather insights for improvement.
- Loyalty Programs: Communicate exclusive offers, discounts, and loyalty rewards to customers, encouraging repeat business and brand loyalty.
- Event Updates: Keep customers informed about upcoming events, promotions, webinars, or product launches, fostering anticipation and participation.
- Contests and Giveaways: Run interactive contests and giveaways through messaging apps to engage and reward your audience.
Read More: Top 10 SMS Marketing Templates
How to create a messaging app campaign workflow?
To create your own workflow that can be used as messaging app campaign opt for a tool like OmniEngage that allows you to create workflows and send messages across channels – leveraging each consumer touchpoint.
Firstly, set a trigger to start the action. This trigger can be either a question or a button that has options the user can select. It is the interface that connects users to your support system.
The next step is to integrate your trigger with your social media messaging app.
Finally, complete the workflow by linking the trigger node with the action node. This will create a flow that channels users from one action to the next.
Now you’re ready to automate your queries and improve customer engagement on your customer’s messaging apps with omnichannel marketing.
Recap
Messaging apps can be a game-changer for your marketing campaigns! Not only do messaging app campaigns having an omnichannel marketing presence gets higher engagement rates than single channels, but they also allow you to provide better customer service, personalize content, save money, reduce cart abandonment, and allow you to tap into viral marketing opportunities. Just imagine, you can even use chatbots to automate customer service like H&M! Plus, messaging apps offer the added benefit of providing regular and informative updates, which can help you develop a lasting connection with your audience. So, why not take advantage of the power of messaging apps to help your brand truly shine and thrive online? Sign Up for a free trial of OmniEngage today.
